We’re known as being fair even as the world becomes as polarized as at any time since the newspaper’s founding in 1908. We’re run by a church, but we’re not only for church members and we’re not about converting people. The Monitor is a peculiar little publication that’s hard for the world to figure out. And I’m going to argue that we change lives precisely because we force open that too-small box that most human beings think they live in. We’re the bran muffin of journalism.īut you know what? We change lives. We’re seen as being global, fair, insightful, and perhaps a bit too earnest. If you were to come up with a punchline to a joke about the Monitor, that would probably be it. Sometimes, we call things ‘boring’ simply because they lie outside the box we are currently in.”
My work in Kenya, for example, was heavily influenced by a Christian Science Monitor article I had forced myself to read 10 years earlier. “Many things that end up” being meaningful, writes social scientist Joseph Grenny, “have come from conference workshops, articles, or online videos that began as a chore and ended with an insight. "The one thing they are most adamant about," Schmelter added, is "they absolutely don't want us to change the taste."Ībout a year ago, I happened upon this statement about the Monitor in the Harvard Business Review – under the charming heading of “do things that don’t interest you”: "Consumers have been telling us, and parents in particular, that they want to feel good about the foods that they eat and that they serve their families," Triona Schmelter, Kraft's vice president of marketing for meals, told the Chicago Tribune. Even first lady Michelle Obama threw a thinly-veiled jab at Kraft mac & cheese when she told Cooking Light magazine, "e stopped eating macaroni and cheese out of a box because cheese dust is not food." Over the past few years, Kraft has been among the companies targeted by consumer advocacy groups, who have pressured the food company to make its products less processed.
Late last year, it fired many of its advertising agencies following sluggish demand and slowing sales. The company was recently forced to recall 6.5 million boxes of macaroni and cheese after small pieces of metal were found in some boxes. The move comes at a difficult time for Kraft.
#Upgraded kraft mac and cheese recipes series
Kraft Foods Group is removing artificial colors and preservatives from its original recipe Macaroni & Cheese dinners, the company announced today, making it the latest in a series of food companies to focus on quality ingredients. The country's most popular macaroni and cheese brand, the bright orange stuff in the bright blue box, is getting a facelift.
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